Indie music publisher Spirit Music Group has partnered with Latin music label and publisher Sunflower Entertainment Group to launch Spirit Music Latino, a new division of Spirit Music Group dedicated to Latin songwriters, artists and catalogs.
The deal will have Spirit administering Sunflower’s existing catalog and partnering on new signings. In turn, Sunflower will be incentivized to bring new signings to Spirit Music Latino.
The launch pairs two very unique and highly marketable catalogs. Sunflower, founded by Jamar Chess and Juan Carlos Barguil, has an extensive Latin publishing catalog that includes Colombia’s fabled Discos Fuentes and Codiscos, as well as works by Dominican artists like Zacarías Ferreira and Mozart La Para. Much of the music for Netflix series Narcos, for example, comes from Sunflower.
Spirit, founded in 1995, owns and manages over 75,000 songs, including a vast arsenal of standards including hits by Frank Sinatra and Elvis Presley and includes the complete catalogs of artists like Pete Townshend, Marilyn Bergman and The Marshall Tucker Band.
Since 2014, the company has been headed by chairman David Renzer who, as a Miami native and former chairman of Universal Music Publishing Group, was key in establishing the company’s Latin division.
“We are looking to expand and grow Spirit Music Latino into the various other Latin genres,” said Renzer, who understands and sees the potential of Latin music. “Jamar and Juan will have access to our global administration infrastructure, a bigger financial partner for bigger deals and acquisitions and also creatively will work closely with the Spirit team on sync placements — which we excel at.”
As part of the deal, Chess and Barguil will join Spirit Music Latino in the company’s New York-based office, and Spirit will also administer their various catalogs globally.