The Pull & Bear by Rosalía Collection, unveiled earlier this month, captures the 25-year-old Spanish singer’s take on street style with crop tops, high-waisted pants, joggers, black denim and flamenco-dancer inspired stretch bell bottoms. There are sweatshirts and t-shirts printed with the word “malamente.”
Rosalía, who received five Latin Grammy nominations and took home two awards, has emerged as a fashion icon since “Malamente” and a second single “Piensa en Tu Mira” gained international attention earlier this year, propelled by stylish videos that filtered images from street culture through the lens of conscious high style. Rosalía has become known for her flamboyant jewel-encrusted nails, and she recently signed on as the face (or specifically the lips) of Yves St. Laurent’s new lipstick line, The Slim Rouge Pure Couture, premiering a bold red shade at a launch party in Madrid.
Pull & Bear’s spot for its Rosalía collection, to the tune of “Piensa en tu Mira,” has been viewed nearly 3 million times on YouTube.
Watch it here: