Charly Alberti has been named a Goodwill Ambassador for the United Nations Development Program. The Argentine musician/environmental activist and former Soda Stereo drummer will be the voice and image of the Program’s Climate Action Campaign in Argentina, part of the UNDP’s 17 Sustainable Development Goals agenda to be achieved by 2030, as well as participating in other campaigns to raise awareness about climate change and sustainable development, according to an announcement from the UNDP.
The percussionist known across Latin America as a member of the iconic Argentine rock band that broke up in 1997 has in recent years toured the region as the face of his organization, the R21 Foundation, educating young people about how they can act to protect the environment. His efforts since 2010 have included making appearances at schools and music festivals, where, rather than playing, he speaks about the environment and sustainability and incites audiences to take action.
“I think that people are becoming aware,” Alberti noted in an interview with Billboard. “And that has a multiplying effect, because those who ‘get it’ become advocates. That is what we need, for everyone to be an advocate [for the environment], because we know that the problem stems from the everyday actions of each one of us.” Alberti added that the public must hold politicians and corporations accountable for policies and activities that contribute to climate change.
“The 2030 Agenda raises the need not to leave no one behind in the fight against poverty, and the construction of sustainable development that is inclusive, with economic growth and environmental protection,” René Mauricio Valdés, Resident Coordinator of the UN and Resident Representative of UNDP in Argentina said upon announcing Alberti’s appointment. “We need all citizens to receive the message, and to achieve this, we entrust part of this work to Charly, in his role as Good Will Ambassador of UNDP in Argentina.”