Snow Tha Product’s politically driven track “Despierta (Wake Up)” is the official theme song for Voto Latino’s new campaign “27 million,” aimed towards Latino voters.
Along with influencers and activists including Dolores Huerta, Snow (real name Claudia Feliciano) appears in the organization’s new video, which premiered today (Sept. 23), urging the 27 million eligible Latino voters in the U.S. to get registered and make their vote count in the upcoming November elections.
“For me, it’s important to be part of this campaign because young people need to wake up and worry about the future of our country,” Snow told Billboard exclusively. “People have been messing it up for years and it’s time for young people to fix it. Vote now, don’t complain later,”
Check out the “27 Million” PSA below:
In her original “Despierta” music video, Snow — whose parents are Mexican immigrants — appears in a replica of the oval office at the YouTube headquarters, where she blasts the Republican candidate Donald Trump, urging the Latino community to take action against his racist rhetoric.
The Latina MC kicks off her U.S. Been Woke Tour on Nov. 2 in Tucson, Arizona. The fall trek will take Snow to such major cities as Chicago, Los Angeles, Dallas, Denver and San Francisco.
Complete Been Woke Tour dates:
11/02 – Tucson, AZ @ 191 Toole
11/03 – Tempe, AZ @ Club Red
11/04 – Flagstaff, AZ @ Orpheum Theater
11/05 – Albuquerque, NM @ Sunshine Theater
11/06 – Lubbock, TX @ Jake’s Backroom
11/09 – Houston, TX @ Warehouse (Studio)
11/10 – San Antonio, TX @ Alamo City Music Hall
11/11 – Dallas, TX @ Trees
11/12 – Austin, TX @ Grizzly Hall
11/13 – Tulsa, OK @ Cain’s Ballroom
11/15 – St Louis, MO @ Old Rock House
11/16 – Louisville, KY @ Diamond Pub Concert Hall
11/17 – Chicago, IL @ Bottom Lounge
11/18 – Indianapolis, IN @ Emerson Theater
11/20 – Minneapolis, MN @ Fine Line Music Hall
11/22 – Des Moines, IA @ Wooly’s
11/23 – Omaha, NE @ Slowdown
11/25 – Colorado Springs, CO @ Black Sheep
11/26 – Denver, CO @ Cervantes’ Masterpiece
11/30 – San Francisco, CA @ Social Hall SF
12/01 – Fresno, CA @ Strummers
12/02 – Los Angeles, CA @ The Echoplex