Univision and Simon Cowell’s Syco Entertainment have announced the creation of a new TV show called “La Banda” (The Band), in which contestants across North and South America compete to join the ultimate Latino boy band.
The show will search for contestants representing the Untied States, Mexico, Central America, South America, the Caribbean and Puerto Rico, competing for a recording contract with Sony Music Latin along with Syco Music. “La Banda” will debut on Univision in 2015.
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“Univision’s collaboration with Simon Cowell’s Syco Entertainment is part of our commitment to innovation and to raising the bar in entertainment for our audiences and partners,” Univision President of Programming and Content Alberto Ciurana said in a statement. “‘La Banda’ will tap into Hispanic America’s passion for music unlike any other program on television and will bring millions of fans the next international musical sensation.”
Cowell added, “I’m delighted to be partnering with Univision on this new format. They are fantastically ambitious and most importantly for ‘La Banda’ they are totally focused on discovering and creating the next music superstars. There is a huge opportunity for this band and we are going to be giving the power via this show to the millions of teenage fans.”
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Syco Entertainment is the entertainment force behind such existing hit shows as “Got Talent” and “X Factor”, as well as One Direction which “X Factor” spanned.