Prince Royce, J Balvin, Daddy Yankee, Tego Calderon, Plan B, Farruko, Maluma, Nicky Jam, and Maffio are among the list of Latin urban acts announced to perform as part of DJ Alex Sensation’s La Mega Mezcla Live (Mega Mix) show at Madison Square Garden April 14.
The show is produced by SBS Entertainment, the concert division arm of radio network SBS, which includes Mega 97.9 FM, New York’s top-rated Spanish language station and home to Sensation’s Monday-Saturday mix show, La Mega Mezcla.
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Sensation has hosted his radio show for 15 years, amassing a major fan base that allows him to spin in clubs across the country. Along the way, he’s also mixed tracks for multiple artists — collaborating with the likes of J Balvin, Daddy Yankee and Nicky Jam — and paired up with major brands. In 2011, Sensation launched his first live concert with friends at MSG. It has become an annual fixture and as of last year, branched out to Miami. There, Sensation’s Miami Bash takes place April 10 with a slightly different lineup.
This year’s roster of acts performing at the New York show is particularly impressive. It also includes J Álvarez, Zion & Lennox, Arcángel, De la Ghetto, Reykon, Moroccan rapper French Montana and pop singer Alejandra Guzmán.
The show is a precursor to Sensation’s next step as a recording artist. A first single, featuring Yandel and Shaggy, is due out this spring.
Sensation will be the moderator of the New Latin Urban Movement during the Billboard Latin Music Conference, taking place April 27-29 at the Ritz Carlton in Miami Beach. For registration, head here.