“Back it Up” makes it clear that Prince Royce is ready for the mainstream-pop spotlight. But it’s Jennifer Lopez you won’t take your eyes off of, as she sashays into the new video for the song’s bilingual version, which also features Pitbull.
In this ice-cream-colored clip, a sophisticated J.Lo has a little summer fun with a cool and confident Royce. Pitbull, surrounded by girls like usual, backs it up on the dance floor.
Beluga Vodka also features prominently in the video, with several longing shots devoted to placement of the Russian brand’s bottles.
“Back It Up” is the second single from Royce’s upcoming English-language album.