Premios Juventud 2020 is officially 10 days away and today (Aug. 3), Billboard exclusively reveals more exciting news.
As part of the forthcoming 17th annual awards show, Univision announced that a special segment, honoring 25 years of Selena Quintanilla’s music and legacy, will air during the star-studded event.
Her brother and producer of her biggest hits, A.B. Quintanilla III, as well as Karol G, Natti Natasha, Danna Paola, Ally Brooke and Greeicy, will participate in the motivating special.
“For me being part of this special was a real honor. She is a woman that after all these years, and everything that has happened, is a legend. I never hard the chance to meet her while she was here but she is an icon, an icon that lasts a lifetime,” Greeicy tells Billboard.
“How amazing is it that she has inspired so many with her music. It was very challenging for me to create the energy and portray her flavors of cumbia. It was a beautifully difficult challenge and it was very special because I learned from her music and I’m going to keep enjoying it with respect and I hope to honor her. To have the privilege to prepare this special with her brother, who knew her, lived with her, and spent her life with her, is very special. It was a hard challenge for me because I felt like I was speaking directly to her. The special is going to be really great, it was beautiful to be able to create it with him, he was wonderful to work with,” she adds.
With 12 nominations, J Balvin leads the 2020 Premios Juventud, followed by Karol G, Bad Bunny and Anuel AA. Confirmed performers include CNCO, Ozuna, Natanael Cano, Pitbull and Gloria Trevi, to name a few.
Following all the safety guidelines, PJ 2020, broadcasting live from the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., will feature artists performing at the venue, a virtual audience, an innovative integration of the latest state-of-the-art, augmented and virtual reality technologies for award presentations, intros and musical performances.
Premios Juventud 2020, hosted by Ana Patricia Gámez, Francisca Lachapel, Borja Voces, Sebastian Yatra, and Julissa Calderon, will air at 8 p.m. ET on Thursday, Aug. 13, via Univision, preceded by “PJ Takeover,” a one-hour pre-show hosted by Jomari Goyso and Clarissa Molina and Amara La Negra, beginning at 7 p.m. ET.