TikTok has seen exponential growth as a result of people from all over the world, including celebrities, joining the app during the global pandemic.
For most, such as J Balvin, Prince Royce, Karol G, Camilo, and Sebastian Yatra, the video-sharing app, used to create short dance, lip-sync and comedy videos, has become a way to keep busy and entertained during these trying times.
“We’re so excited that Latin American artists have really embraced TikTok and the community loves them, too,” Isabel Quinteros of music partnerships & artist relations at TikTok US, previously told Billboard.
In addition to many Latin music stars joining the fun, Latin songs have also stolen the spotlight on the app, garnering thousands, millions and even billions of views or post creations.
El Alfa’s collaboration with Darell and Noriel, “4K,” for example, has become one of the most popular sounds thanks to the famous “Caminata de Kunno,” created by TikToker Papi Kunno with over 13 million followers. The challenge consists of simply walking fiercely in place to the song’s beat.
With nearly four million videos, Sech’s “Relacion” is used to show a man or woman’s transformation before and after a toxic relationship. Users have gotten really creative with Bad Bunny’s “Yo Perreo Sola,” amassing over two million videos. And TikTok star Charli D’Amelio helped turn Rosalia and Travis Scott’s “TKN,” which has nearly three million videos created, into a viral hit.
Fueled by their success on TikTok, songs such as Juanfran’s “Como Llora,” Nio Garcia’s “La Jeepeta” in collaboration with Brray, Juanka, Anuel AA and Myke Towers, and Grupo Firme’s “El Guero” featuring Marca MP have all secured spots on the Billboard Hot Latin Songs chart this year.
In an unranked list provided to Billboard by TikTok, check out some of the popular Latin songs on TikTok right now in the playlist below.