Latin Grammy-nominated duo Periko & Jessi León premiered the uplifting song “Somos Latinos” on Wednesday (Feb. 8) as part of DishLatino’s new campaign Sigue Haciéndola, which translates into “keep pressing on.”
The uplifting tune will be used as the official song and anthem for the campaign that celebrates hard-working and determined Latinos. “Sigue Hacie?ndola is more than a campaign — it’s about recognizing and inspiring Latinos who are working hard to build a better life in the U.S. while also continuing to value their heritage,” said Alfredo Rodriguez, vice president of DishLatino, in a statement.
“Twenty years ago, our journey began when we were the first to offer affordable programming connecting Latinos to their culture.”
The song, which Billboard can exclusively premiere below, will be featured on television spots featuring Mexican actor Eugenio Derbez. Below, watch Periko & Jessi León’s new music video for “Somos Latinos”: