Pandora CEO Roger Lynch will lead the fireside chat “Streaming for the Latin Fan” during the Billboard Latin Conference & Awards in Las Vegas on April 23-26.
The discussion will highlight the impact of more than 16 million U.S. Hispanics, as well as also Pandora customers who average slightly more than 20 hours of active monthly listening.
The April 25 meeting goes from 10-10:45 a.m. at The Venetian. Lynch will also look at the importance of Latin music to Hispanics, who are some of the most engaged fans in the country, and how that impacts the music industry.
Lynch, who makes his Billboard Latin Music Conference debut, will also discuss the drive-growth for its new on-demand streaming service and how Latin music factors into their future plans and initiatives.
The awards are the culmination of the Billboard Latin Music Conference, which takes place on April 23-26 at The Venetian. The conference is the biggest and longest-running event dedicated to Latin music.
Tickets to the awards show are available at AXS.com, the Mandalay Bay Resort and casino box offices, or by calling (702) 632-7777. The Billboard Latin Music Awards (Premios Billboard) will broadcast live on Telemundo on April 26 at 7 p.m./6 central from the Mandalay Bay Events Center. The show will also air simultaneously on Spanish-language entertainment cable network Universo.
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