Chilean singer/songwriter Paloma Mami has joined the Sony Music US Latin roster, Billboard has learned. She was discovered thanks to the viral success of her independently produced single and video “Not Steady.”
Paloma, who grew up in New York, had never composed in Spanish but was inspired after listening to the musical arrangement by the producer and Rimas del Balcon co-founder Luciano Espinoza, who fuses dancehall, trap/soul and R&B. “He wrote the first verse and as I listened to it, the words began to flow naturally,” Paloma Mami said in a statement.
Nir Seroussi, president of Sony Music US Latin, added: “Thirty seconds into the ‘Not Steady’ video, we knew without a doubt that we’re looking at a star. We can’t wait for the rest of the world to discover Paloma.”
With a delicate but powerful voice, Paloma Mami is clear about what she intends to accomplish with her music: “My music is a more elegant urban style, without references to drugs and sex.”