Latin urban music definitely needs a fresh female face to shake up a genre dominated by men. Colombia’s Karol G wants to not only bring balance to the urban genre, but also show that women can make a dent in the urban Latin world. “I admit that in the beginning, they would always tell me reggaeton was for guys,” says Karol G. “But we stayed the course. I liked the music we were doing too much to let it go.” Meet this week’s Billboard Latin artist on the rise: Karol G.
Name: Carolina Giraldo Navarro
Age: 25 years old
Place of origin: Medellin, Colombia
What does she sound like: A mix of pop and reggaeton. Although she grew up listening to ballads by the likes of Pimpinela, Myriam Hernandez and Thalia, Karol G felt hip-hop and urban music was more her style. Her songs, told from a woman’s point of view, are melodic and eschew raunchiness in favor of attitude.
Big break: Collabs with the likes of Nicky Jam and Reykon.
Major accomplishment to date: “Playing on Premios Juventud [last month] made me very happy.”
Recommended song: “Casi Nada,” written by Karol G and produced by Daniel Echevarria, has over 15 million Youtube views.
What’s next: Karol G is currently working on the final touches of her new album that will be released under Universal Music Latin Entertainment.