Ushering the trap corridos movement, Natanael Cano goes full trap with his new song “Arriba.”
The introspective track, where he looks back at his humble beginnings via home videos, starts off with Cano singing about leaving home (Sonora, Mexico) to follow his dreams. Cano’s journey is punctuated by clips of him as a kid singing and playing the guitar.
The visual then quickly takes him to present-day dressed in Fendi, blinged out and smoking weed with his entourage. Since its release on May 5, “Arriba” has over 1 million views on YouTube.
In February, Billboard spotlighted Cano as chartbreaker of the month, where the Rancho Humilde-signed artist talked about tapping into the urbano scene. “In this stage of my career, trap and urbano artists inspire me more. Those artists are killing it in the game and I admire what they’re doing,” Cano said.
Watch the official “Arriba” video below.