Maluma will offer a virtual concert to celebrate the release of his new Michelob ULTRA Pure Gold x Maluma apparel line.
The livestream show is set to take place today, Sept. 2, in Miami at 10 p.m. ET, where the Colombian superstar will sport some of the outfits from his new clothing collection. It’ll also be the first time he performs hits from his new album, Papi Juancho.
“Nature is a key source of inspiration for my life, creative process and now, my new Michelob ULTRA Pure Gold x Maluma apparel line,” said Maluma. “This collaboration is the perfect expression of who I am as a person, and there’s no better way to launch the collection than with an epic end of summer concert, debuting my new hits in the backdrop of golden hour in Miami.”
The Maluma-inspired 12-piece collection features eco-friendly unisex basics that bring tropical ambiance to life by infusing photographer Will Nichols’ iconic palm tree prints paired with warm hues that resemble golden hour sunsets. The ready-to-wear pieces will retail from $40 to $80, and are now available for pre-order on Maluma’s website.
Part of Pure Golden Hour Sessions by Michelob ULTRA Pure Gold, a new virtual concert series that takes place during sunset, the livestream will air on Maluma’s Facebook and across all of Michelob ULTRA’s social media platforms.