We all know Maluma wholeheartedly embraces his pretty-boy persona, but on his sophomore album, out Oct. 30, he’s also unleashing his “dirty side” in all its splendor. That means we’ll be hearing an equal dose of romantic balladry and reggaeton bangers on Pretty Boy, Dirty Boy, which counts bachata princess Leslie Grace as well as Latin urban sensations Farruko and Cosculluela among its collaborators.
But Maluma is a phenom himself. At 21, the Medellin-born millennial is so hot right now that even Justin Bieber is aware of his star power on Instagram (6 million followers and counting).
Billboard chatted with the shirtless selfie king from the Sony Music Latin offices in Los Angeles about his alter-egos, what percentage he is of each (“50/50”), and what he’s learned from reggaeton pioneers like Daddy Yankee.