Maluma surprised fans with a brand-new single dubbed “Rumba (Puro Oro Anthem)” on Monday (April 19), and it’s just in time for Earth Day and the approaching sunny days of summer.
The soulful, Caribbean-infused reggaeton track is in collaboration with Michelob Ultra Pure Gold to celebrate Earth Day (April 22) and the brand’s first-ever organic lager brewed with 100 percent renewable electricity from solar power.
“I’ve collaborated with some of the biggest artists in the world, but never before with a star that’s literally out of this world,” Maluma said in an official statement about the sun-powered beer. “I had so much fun partnering with Michelob Ultra Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”
If you listen carefully, “Rumba” — co-produced by MadMusick (Giencarlos Rivera and Jonathan Rivera) and Edgar “Edge” Barrera — also features the roaring sounds of the sun. An official music video will drop Thursday on Maluma’s YouTube channel.
“This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability,” said Ricardo Marques, vice president of Michelob Ultra.
In addition to solar power and reinforcing Anheuser-Busch’s commitment to achieving its 2025 Sustainability Goals, the “brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives,” Billboard has learned.
To further celebrate with fans, the beer brand and Colombian artist will be giving away limited-edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older on social media.
Listen to the song below: