We’re used to seeing Maluma looking hot in his videos, often surrounded by hordes of girls. But the video for “ADMV” — which stands for “Amor De Mi Vida,” or Love of My Life — showcases a completely different Maluma: introspective, hopelessly in love and… old.
Yes, the old man featured in the video is Maluma himself, made up to look like an 80-year-old, and not in farcical way.
“I went to the set at 4 a.m. and got into makeup until 9 in the morning,” Maluma tells Billboard. “When I opened my eyes, I saw myself in the mirror and said: Oh. My. God. I was looking exactly like my grandpa, my mother’s dad.”
That was fitting, considering that “ADMV” is about a man who lives his life with the love of his life. The song, a beautiful, acoustic ballad set only to guitar, highlights a very different kind of Maluma than the one we usually see.
As for the end? You have to watch it all the way through, but have some handkerchiefs ready just in case.