Major League Soccer has unveiled their newest campaign titled Our Soccer, featuring Latin star Prince Royce.
The campaign — produced by The FADER and Cornerstone, MLS’ creative agency of record — expresses the unique experience of being an MLS fan and the growth of the soccer movement in North America.
“The ‘Our Soccer’ campaign captures the unique spirit, confident attitude and diverse environment that embodies MLS,” said David Bruce, MLS vp/brand and integrated marketing in a statement.
The spot, voiced by Prince Royce in Spanish and English, features him wearing Inter Miami CF gear, the MLS expansion club co-owned by cultural icon David Beckham, while at a party watching a soccer game alongside producer and DJ TOKiMONSTA, who wears a Los Angeles Football Club jersey.
Prince Royce said, “I think it’s one of the sports that has the most passion. You see so many cultures, languages — that’s the great thing about music and the great thing about soccer.”
“MLS truly marries culture and sport and unites players and people from diverse backgrounds like no other sport in North America,” added Jon Cohen, co-ceo of Cornerstone and co-founder and co-ceo of The FADER.