After giving a behind-the-scenes look of her anticipated new music video last week, Leslie Grace premiered “Aire” exclusively on Tidal on Monday (June 13)
The partnership with the music streaming service is a first for the 21-year-old Bachata singer, who sees the opportunity to release her video on Tidal as a reflection of her growth as an artist and a pivotal point in her career. “This video is definitely the one I’ve been most involved in creatively and performance wise, so we wanted to do a very special release for it,” she told Billboard of the song that features Maluma.
We caught up with the singer-songwriter to talk about her new album, the meaning behind the “Aire” lyrics and her relationship with Tidal. Check out our Q&A with Grace and her music video below:
The catchy lyrics to “Aire,” have a double-meaning, can you talk a bit more about the inspiration for the song?
“Aire” is a very flirtatious song, very fresh, in terms of sound it’s very danceable with a little bit of urban, pop and some tropical beats. But lyrically “Aire” is about this guy who is air personified. So in the song, I’m this girl who is so in love and infatuated with this guy that she’s made him her air and she claims him her air. Well, we all know that everyone breathes air, so in the second verse, it takes a twist and it goes to show that the guy is being breathed by other women. So it’s like ‘who am I to claim air all for myself?’ In Spanish it sounds way more cool, witty and romantic, but that is the concept.
You feature the urban “pretty boy” Maluma in “Aire,” whom you’ve collaborated with before. What do you think is key for a collab to work?
First and foremost, there needs to be amazing communication between the artists. Maluma and I have that! From the very first song that we worked on together which was a track for his album we had been planning to do something together again. We like sharing ideas together and sharing music and being honest with each other. I also think it’s important when both parties are just as excited about the project. When I was featured on his song [“Tengo un Amor”] I wanted my part to add value to his song. And it was the same when I sent him “Aire” with just my vocals, he told me he wanted to take it a notch higher. And that’s the whole point of collaborating, completing the song and we definitely have fun doing that together.
Which part was your favorite to shoot in the video?
There were so many fun moments, but the most enjoyable part for me was the part where we shot the rain at the end. Shooting the whole video was just a very different experience for me. I had never done a music video where I was in performance the whole time, with so many different looks and three different locations in one day in a span of 18 hours. By the end we were all so tired and sweaty so then the sprinklers went off for the rain scene and it was incredible and so much fun.
It’s the first time you premiere a music video on Tidal, how did that deal come about?
We wanted to make the release very special. This video is one of the most important videos in my career. We really wanted to take the premiere on another level and teamed up with Tidal because they are doing stuff that is new, fresh and cool and the way people discover music today is so incredible, but specifically through streaming services. One of the best things about this video is the top quality and Tidal gives their users high quality sound and visuals so I’m excited that this opportunity came through my label [Sony], which has an existing relationship with Tidal. And my fans won’t just be able to see the video there, there is also so much content that we’re releasing on Tidal to go along with the premiere such as playlists, behind-the-scenes and other cool stuff.
What can your fans expect from your second album?
It’s definitely a pivotal album in my career and put lots of time and thought to it. I teamed up with different producers and different songwriters. I started my career four years ago when I was 16 and now I’m 21, so a lot of growth has happened musically and personally, since my last album. I really wanted my new music to demonstrate and be reflective of all the different influences that I have. I was born to Dominican parents but grew up in New York and Florida and I want to show that in this new album.