Vladimir Gomez has had a remarkable trajectory in the music industry, spanning nearly two decades. The Miami-based Cuban executive is currently vice president of corporate communications and talent relations at Spanish Broadcasting System Inc., where he oversees all corporate, internal and crisis communications, as well as programming publicity efforts.
A two-time Emmy winner, Vlady (as he’s known by colleagues in the music industry) previously worked at NBCUniversal Media, handled public relations for artists such as Ivy Queen and Chayanne under his agency VG Media PR, and kicked off his career working at Emilio and Gloria Estefan’s Estefan Enterprises Inc.
Coming out as an openly gay person “never impacted me in a negative way,” Gomez tells Billboard.
In honor of Pride Month, Vlady opened up to Billboard about embracing his identity, his LGBTQ+ idol and more.
How did the decision to come out impact your art?
It has never impacted me in a negative way. I’ve always been very open about who I am and what I bring to the table regardless of my sexual preference and identity. My confidence in myself has always been unwavering.
Did you have an LGBTQ+ idol growing up?
Walter Mercado, hands down. Ever since I was a little boy I would watch him on Spanish television in absolute awe. He was mesmerizing. The gowns, the glitter, the makeup, and his unmatchable grace were inspiring.
Would you say the industry is more accepting of the LGBTQ+ community compared to when you first started your career?
It absolutely is more inclusive and accepting now than it’s ever been. I remember when I first started in television and radio, producers would tell me to make my voice deeper and to “tone it down” when it came to how I expressed myself as an openly gay person. Although the Latino community has a ways to go, I do feel like I can be unapologetically myself.
What would you say to new artists who are on the rise and are unsure about coming out?
For artists on the rise, it’s trickier because the Latino masses still don’t fully accept LGBTQ+ as mainstream. However, there are more Latinos openly LGBTQ+ now than ever before. Ultimately, you need to do what’s best for you and your art. People will accept your product as long as it’s authentic.
Any up-and-coming LGBTQ+ artists you’re excited about?
I love Emily Estefan. She’s so open about her sexuality, diverse in her musical capabilities, and extremely creative. Jose Alfredo is another extremely talented artist.
This year, I’ll be celebrating Pride by:
Shining a light on all things happening in the LGBTQ+ community by creating original content across the platforms that I represent at Spanish Broadcasting System Inc, LaMusica.com and App, and MegaTV.