Black Eyed Peas’ will.i.am and his manager Polo Molina, founder of Grassroots Music, have been confirmed for the 2021 Billboard Latin Music Week, returning to Miami from Sept. 20 to 25 with a weeklong event that unites the top Latin hitmakers, influencers, and executives, and features live performances and conversations with superstars.
In “The Artist as Entrepreneur” panel, presented by Verizon and moderated by Billboard’s senior editor Lyndsey Havens, the two will discuss how they have created a parallel career as an entrepreneur, joining music, technology, and business ventures.
The star-studded 2021 Latin Music Week lineup — headlined by Daddy Yankee, Karol G, and Nicky Jam — also includes participation by Anitta, Lunay, Myke Towers, Natti Natasha, Rauw Alejandro, Tainy, and others.
Previously announced panels include “Coming Out Latin” with Raymix, Esteman, Erika Vidrio and Grupo Firme’s Jhonny Caz; “My Cause, My Music: A Conversation on Social Justice” with Yotuel Romero, Kany García and ChocQuibTown members Goyo and Tostao; “Regional No More – Mexican Music Goes Global” with Natanael Cano, Los Dos Carnales and Carin Leon, and moderated by Rancho Humilde’s Jimmy Humilde, and many more.
Under the slogan “The Beat of Latin Music,” making its mark as the longest running and biggest Latin music industry gathering in the world, this year’s event will continue through the end of the week as Billboard launches its En Vivo concert series in partnership with Samsung, Amazon Music, and Bacardí. Latin Music Week coincides with the 2021 Billboard Latin Music Awards broadcasting live via Telemundo on Sept. 23.
For more information, visit BillboardLatinMusicWeek.com.