From trap and reggaeton anthems to corridos tumbados, the genre-bending panelists confirmed for Billboard‘s two-part On the Rise panels are up-and-coming artists making music their own way.
Set to take place during this year’s virtual Latin Music Week (Oct. 20-23), part one of the On the Rise panel, a spinoff of Billboard‘s On the Rise franchise which spotlights newcomers who are making waves in music, will feature panelists Mexican singer-songwriter Natanael Cano, ushering the trap-inspired corridos movement, Argentine trap rising star Nicki Nicole and Lunay, Jhay Cortez and Mariah Angeliq who are making a name for themselves in the urbano space.
The select group of artists are mostly all new to the charts and have often scored top 10s on Billboard‘s Hot Latin Songs chart within the last year.
Such is the case for Cano who picked up his first top 10 with “Amor Tumbado,” which peaked at No. 8 in Feb. Cortez has two top 10s, “No Me Conoce” with J Balvin and Bad Bunny and “Como Se Siente” with Bunny, and Lunay made his top 10 debut in May thanks to “Soltera” with Daddy Yankee and Bunny.
This year, Colombian pop artist Camilo and Puerto Rican urban star Rauw Alejandro entered the Hot Latin Songs Top 10, with “Tattoo (Remix)” peaking at No. 8 on the chart dated Aug. 15, 2020. Panamanian reggaeton artist, Sech, had four top 10’s on the Hot Latin Songs chart, including “Otro Trago,” which hit No. 1 on the chart dated Aug. 10, 2019 for three weeks. Coined as Argentina’s trap queen, Cazzu also secured a spot on the chart with Khea’s 2018 “Loca (Remix)” in collaboration with Bad Bunny and Duki.
Meanwhile, Nicki Nicole’s popularity translates into streams. To date, she has collected nearly 7 million on-demand U.S. audio streams, according to Nielsen Music/MRC Data. And newcomer Mariah Angeliq boasts of collaborations with Ñengo Flow, Anuel and Guaynaa all raking millions of views on YouTube.
The exact date and time for these two separate panels and other superstar panels will be announced in the upcoming weeks.
This year’s Latin Music Week was originally scheduled to take place April 20-23 in Las Vegas, NV and was postponed due to COVID-19. Additional participants and schedule will be announced in the coming weeks. To reserve a spot and receive updates, RSVP here. Stars confirmed so far to participate this year include Ozuna, J Balvin, Rosalia and Carlos Vives, among others.
Celebrating its 30th anniversary as the longest-running and biggest Latin music industry, Latin Music Week 2020 is set to take place October 20-23. This year’s festivities will be virtual, and will feature intimate artist conversations, industry panels, workshops and performances. Superstars J Balvin, Black Eyed Peas, Ozuna, Maluma, Rosalía and Carlos Vives will participate in this year’s Latin Music Week, a four-day immersive experience dedicated to Latin Music, culture and entertainment.
The Billboard Latin Music Awards 2020 will broadcast live on Oct. 21 via Telemundo, with awards to be given out in 59 categories honoring the top artists, songs, albums, labels, publishers, songwriters and producers of the year.