The BMI panel “How I Wrote That Song” returns to Billboard’s Latin Music Week.
This year, the panel is taking an urban turn with producers Tainy, Luny, Nely, Haze and Young Martino, who will reveal some of the secrets about the evolution of urban Latin music.
BMI’s “How I Wrote That Song” panel is taking place on April 24 at the Venetian Hotel in Las Vegas.
Meet this year BMI’s “How I Wrote That Song” panelists below:
Marco Masís Fernández, better known as Tainy, has been working in the Latin music scene for more than a decade. He is part of a group of creatives reinventing today’s urban music. Tainy has been the mastermind and key component behind some of the most iconic global hits, such as “I Like It” by Cardi B, featuring Bad Bunny and J Balvin, and “No Es Justo” by J Balvin, featuring Zion y Lennox, to name a few. In 2018, he co-produced J Balvin’s Latin Grammy-winning album Vibras and most recently produced Bad Bunny’s album X 100PRE, which reached No. 11 on the Billboard 200’s Jan. 12-dated chart. Earlier this year, Tainy collaborated with Benny Blanco, Selena Gomez and J Balvin for the release of his first single “I Can’t Get Enough.”
Jose Martín Velázquez, better known as Young Martino, is a producer and performing artist whose distinctive style has made him a force to be reckoned with. He has performed at the most iconic indie music festivals, including SXSW, LAMC and Vive Latino. His work with MC Alvaro Diaz, Joyce Santana and Brray has positioned him as the leading producer in the indie trap movement and opened the door to a new wave of music coming out of Puerto Rico. The young producer has worked on more than 100 recordings in the past two years, including the smash hit “Te Bote,” which topped the Hot Latin Songs chart for 14 nonconsecutive weeks starting May 26, 2018, and entered the top 40 on the Billboard Hot 100.
Egbert Rosa, professionally known as Haze, is a producer, beatmaker and prolific songwriter from Arroyo, Puerto Rico. For the past 10 years, Haze has been producing international hits for Anuel AA, Yandel, Plan B, Nicky Jam, Daddy Yankee, Zion y Lennox, Ozuna, Natti Natasha and more. In 2016, he won a Latin Grammy for producing the song “Encantadora” by Yandel. The following year, he established his own imprint in association with Universal Music Latin when he signed Jhay Cortez and Juanka. Currently, Haze is promoting his hit “Amanece” alongside Anuel AA, which reached the top of the YouTube streaming charts in 12 countries upon release and surpassed 200 million video streams and 500 million audio streams. Haze credits his success to hard work and a desire to bring his signature sound to the masses for their enjoyment.
Francisco Saldaña, known worldwide as Luny of the duo Luny Tunes, is a reggaeton producer notorious for creating unique musical rhythms for some of the most popular artists since the early 2000s. Luny Tunes established themselves as hitmakers when “Gasolina” by Daddy Yankee became a worldwide anthem. In 2005, they released Mas Flow 2, a landmark album for the reggaeton genre, spawning world-renowned hits such as “Rakata” and “Mayor Que Yo,” among others. His signature production style has carried over to current hits like “Duele El Corazon” by Enrique Iglesias; “Mayor Que Yo 3” by Daddy Yankee; Don Omar and Wisin y Yandel; “Limbo” by Daddy Yankee; and pop-influenced tracks for Farruko and Don Omar.
Josias Gabriel De La Cruz, better known as Nely “El Arma Secreta,” was born and raised in Carolina, Puerto Rico. He began pursuing his dream of becoming a producer at age 14. Around that same time, he approached Luny with his demos and was immediately signed to the producer’s Mas Flow label. By the time he was 17 years old, he established himself as one of the top producers in the Latin urban music scene and worked side-by-side with hitmakers such as Don Omar, Zion y Lennox, Daddy Yankee, Wisin y Yandel, Hector El Father, Tito El Bambino, Arcangel, Nejo y Dalmata and many more. During the golden era of the reggaeton explosion, his contributions as a producer are featured on the highest-selling albums of that time, including Sangre Nueva, King of Kings, Motivando A La Yal, El Fenomeno and El Cartel, among others. In 2007, Nely founded his own record label Artillery Music.