Here’s How & What to Watch For Billboard Latin Music Week 2020

The highly awaited 2020 Billboard Latin Music officially starts Tuesday (Oct. 20), bringing together the best music artists and executives for a four-day immersive experience dedicated to Latin Music, culture, and entertainment.

Celebrating its 30th anniversary as the longest running and biggest Latin music industry event, the virtual Latin Music Week will feature intimate artist conversations, industry panels, workshops, and performances. To watch the exclusive content for free, tune-in every day from Oct. 20 to 23 to www.billboardlatinmusicweek.com or www.billboard.com.

Kicking off the panel and showcases at 10 a.m. ET on Tuesday is Anuel AA and Jamie Foxx as part of the “Music, Cars, and Movies” panel moderated by Billboard’s Hip-Hop Editor Carl Lamarre.

Other conversations to enjoy during the opening day include “The Latin Producer: The New Stars” panel powered by Warner Music Latina, Sony/ATV’s “Iconic Songwriter Q&A” with Nicky Jam, “Breaking Through: Latin Music Goes Mainstream” presented by MRC Data and Nielsen Music, “Dealmakers and Starmakers” presented by Lexus, and “Anatomy of a Tour” powered by City National Bank.

Showcases taking place on Tuesday include “The New Sounds From Spain and The Canary Islands” presented by DN7 Music and Mr. & Mrs. Entertainment, and wrapping up at 1 p.m. ET with Camilo, who will perform “Favorito” and “Vida de Rico.”

The 2020 Latin Music Week coincides with this year’s Billboard Latin Music Awards broadcasting live on Oct. 21 via Telemundo, with awards to be given out in 59 categories honoring the top artists, songs, albums, labels, publishers, songwriters, and producers of the year.

Check out the complete schedule below:

10 a.m. ET – Music, Cars and Movies
Anuel AA and Jamie Foxx on Latin music’s Hollywood bid

Carl Lamarre, hip-hop editor, Billboard (moderator)
Anuel AA
Jamie Foxx

10:30 a.m. ET – The Latin Producer: The New Stars
Bizarrap, Juan Pablo Vega and Eduardo Cabra on their dual careers as producers and recording artists

Jessica Roiz, assistant-editor Latin, Billboard (moderator)
Bizarrap, music producer
Juan Pablo Vega, music producer
Cabra, music producer

11 a.m. ET – Sony ATV Iconic Songwriter Q&A
Chart topping songwriter Nicky Jam sits down for an intimate one-on-one conversation with Leila Cobo about maturing in the public eye, the future of reggaeton, and the power of vulnerability in songwriting.

Leila Cobo, VP, Latin Industry Lead, Billboard (moderator)
Nicky Jam

11:30 a.m. ET – The New Sounds of Spain featuring Victor Pérez, Leyvan and Ely Roset
Victor Pérez performs Ponte Bonita, Leyvan performs Denbrow and Ely Roset performs Mientene Lento in this showcase, presented by Mr. and Mrs. Entertainment.

11:45 a.m. ET – Breaking Through: Latin Music Goes Mainstream
As weekly audio streams for Latin hit 1 billion streams, it is more important than ever to tune in to the Latin Music Listener. Join us as we unpack trends in Latin music including drivers of Latin music consumption, who is the Latin Listener, and how to reach them.

Vita Molis, Director, Global Research & Insights MRC Data/Nielsen Music

12 p.m. ET – Dealmakers and Starmakers
Managers and entrepreneurs Rebeca León (Rosalía, Lunay), Noah Assad (Bad Bunny, Rimas Entertainment) and Polo Molina (Gerardo Ortiz, Black Eyed Peas) on launching their own companies, identifying talent and creating new business models.

Leila Cobo (moderator)
Noah Assad, Co-founder CEO, Rimas Entertainment
Polo Molina, Artist Manager, Grassroots Music
Rebeca León, Founder and CEO, Lionfish Entertainment

12:30 p.m. ET – Anatomy of a Tour
How do you plan and manage a concert tour for both growing and established artists?

Leila Cobo, VP/Latin Industry Lead, Billboard (moderator), Rodrigo Nieto-Galvis, VP & team leader, Miami Entertainment Banking, CN Bank Fabio Acosta, Founder of Vibras Lab and Manager of Balvin, Cazzu and Manuel Medrano, among others
Ivan Alarcon, Manager, Vibras Lab
Richard Lom, Agent, WME

1 p.m. ET – Billboard Latin Music Week Presents: Camilo
Camilo performs “Favorito” and “Vida de Rico”

Wednesday, Oct. 21

10 a.m. ET – Latin Music’s Path to Hollywood
Jennifer Lopez and Maluma on the power of Latin collaboration and how music is a gateway for Latinos in film.

Leila Cobo (moderator)
Jennifer Lopez
Maluma

10:30 a.m. ET – The New Sounds of Spain Featuring Juanfran, Bandaga and Hozwal
Juanfran will perform his hits “Como Llora,” “El Final” and “Alarma,” and then will be joined by Bandaga and Hozwal for the “Amor Real Remix” and Bandaga for “Gucci,” in this showcase

10:45 a.m. ET – On the Rise: Part 1
Jhay Cortez, Lunay, Nicki Nicole, Mariah Angeliq and Natanael Cano discuss their experiences and challenges as they enter the Billboard charts for the first time.

Griselda Flores, senior staff writer, Latin, Billboard (moderator)
Jhay Cortez
Lunay
Nicki Nicole
Mariah Angeliq
Natanael Cano

11:15 a.m. ET – The Superstar and The Super Executive
Global superstar Ozuna — Spotify’s 16th most-listened-to artist in the world — in an intimate, candid conversation with Sony Music Latin Iberia chairman/CEO Afo Verde on the intricacies of artist-label relationships, friendship and artistry.

Leila Cobo (moderator)
Ozuna
Afo Verde, Chairman, CEO, Sony Music Latin Iberia

11:45 a.m. ET – The New Sounds of Spain Featuring Tutto Duran
Tutto Duran performs Me Gustas, Te Vuelvo a Enamorar, Como Vuelvo al Pasado in this showcase presented by Mr. and Mrs. Entertainment.

12 p.m. ET – YouTube’s Latin Explosion
In an exclusive interview, YouTube global head of music Lyor Cohen explains how the streaming service helped usher in Latin music’s new era of global domination.

Leila Cobo (moderator)
Lyor Cohen, Global Head of Music, YouTube/Google

12:30 p.m. ET – Girl From Rio
How Anitta and Ryan Tedder are taking Brazilian culture to the world.

Jason Lipshutz, Senior Director, Music, Billboard (moderator
Anitta
Ryan Tedder

1 p.m. ET – Launching the Label
Superstar manager Walter Kolm and superstar client Wisin on how they’re expanding into their own label operations.

Enrique Santos, chairman and CCO, iHeartLatino (moderator)
Walter Kolm, CEO/president, WK Entertainment LLC
Wisin

Thursday, Oct. 22

10 a.m. ET – Cultural Crossings
Rosalía and Pharrell Williams on transcending culture globally.

Leila Cobo, (moderator)
Rosalia
Pharrell Williams

10:30 a.m. ET – From Local Inspiration to International Stage
Colombian superstar Carlos Vives and Gustavo Dudamel, the music and artistic director of the Los Angeles Philharmonic, on how music can lead to personal and societal change.

Leila Cobo, (moderator)
Carlos Vives
Gustavo Dudamel

11 a.m. ET – On the Rise: Part 2
With Camilo, Cazzu, Rauw Alejandro and Sech — four of Latin music’s most exciting new voices.

Jessica Roiz, (moderator)
Camilo
Cazzu
Rauw Alejandro
Sech

11:30 a.m. ET – Latin Artists Go Global
From “Despacito” to “Tusa,” how Universal took Latin hits to the world.

Hannah Karp, Editorial Director, Billboard (moderator)
Andrew Kronfeld, EVP, Marketing, Universal Music Group
Jesús López, Chairman/CEO, Universal Music Latin America & Iberian Peninsula

12 p.m. ET – Latin Power Players Executive of the Year Award Presentation

12:15 p.m. ET – Latin Power Players Artist Showcase featuring Llane
Llane performs “Será,” “Como Antes,” and “Más De Ti” in the Latin Power Players artist showcase.

12:30 p.m. ET – Latin Power Players Artist Showcase featuring Natalia Jimenez presented by Lexus
Natalia Jiménez performs “Gato Bajo la Lluvia,” “Creo en Mi,” and “El Lado Izquierdo de la Cama” in the Latin Power Players artist showcase.

Friday, Oct. 23

10 a.m. ET – Mind and Music
Finding meaning and fulfillment through mindfulness and music.

J Balvin
Deepak Chopra

10:30 a.m. ET – BMI’s How I Wrote That Song presented by BMI
Celebrating the chart-topping creators of Latin music, participants delve into producing across multiple genres, the ingredients needed for the perfect writer/producer collaboration, what it takes to transition from producer to artist and the stories behind some of their biggest hits.

Alex Flores, SVP, Creative, BMI (Moderator)
Albert Hype, Producer (Bad Bunny, J Balvin) from Tainy’s Neon 16 Collective
Jota Rosa, Producer (Thalia, Kali Uchi, Zion & Lennox) from Tainy’s Neon16 Collective
Tainy, The Latin Grammy-Winning Producer behind mega-hits “Calladita,” “I Can’t Get Enough,” and “Yo Perreo Sola,” among others.

11 a.m. ET – Artists and the Vote
Two star artists representing different generations and genres, united by stories of immigration and advocacy for voting rights.

Griselda Flores (moderator)
Becky G
Los Tigres del Norte

11:30 a.m. ET – Music Money Machine
Building, growing, protecting and preserving your business.

Leila Cobo (moderator)
Alex Hernandez, Managing Director, Sports/Entertainment Banking, First Horizon/Iberiabank
Louis Barajas, Business Manager at Business Management
Mau y Ricky, Artists

12 p.m. ET – Changing the World, One Hit at a Time
The ultimate multicultural supergroup on activism, identity and how its music effects change.

Griselda Flores (moderator)
Black Eyed Peas

12:30 p.m. ET – Estrella Jalisco Presents: Guaynaa
An exclusive performance from Puerto Rican dynamo Guaynaa, made possible by Estrella Jalisco