Jenni Rivera performs onstage at the 11th Annual Latin Grammy Awards held at the Mandalay Bay Events Center on Nov. 11, 2010 in Las Vegas.
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On Dec. 9, 2012, Jenni Rivera, the flamboyant, outspoken, big-voiced singer who was the top-selling regional Mexican female star of her generation, died in a plane crash after performing to a sold-out crowd of 16,000 at Arena Monterrey in Mexico.
On the fifth anniversary of her death, Billboard spoke with her younger sister, Rosie Rivera, who is now the president/CEO of Jenni Rivera Enterprises. Rosie was extremely close to her older sister and has administered her legacy with success, and much grace, under pressure, helming the launch of Jenni’s top-selling biography, Unbroken, and her recent series on the Telemundo network. Rosie Rivera spoke openly and touchingly about her sister’s memory.
Listen to the podcast here: