J Balvin’s Vibras, released last week, heralds a new way of making music for the Colombian hitmaker. At a time when singles are the name of the game, Balvin imagined an album that would speak not just to Latinos and not just to fans of reggaeton, but to a global audience that could relate to the beats or the melodies.
“I wanted anyone in the world to say, ‘I don’t know what he’s talking about, but it causes all kinds of special emotions in me.’”
In this week’s Latin Connection podcast, Balvin spoke about the importance of raising the bar for Latin urban music, creating a Colombian urban movement, collaborating with fashion brands like Guess, and why singing and speaking in Spanish matters.
Listen to the full interview here: