The coronavirus pandemic has affected the world tremendously, resulting in deaths across the world, layoffs, school shutdowns and a plummeting stock market. Many people, including celebrities, are in self-quarantine with the mission of flattening the curve and reducing the outbreak.
During these challenging and uncertain times, many Latin artists, such as Ricky Martin, Marc Anthony, and Carla Morrison, have provided aid to the less fortunate in their communities and around the world.
See how they’re helping amid the global health crisis below.
In the midst of the pandemic, Gloria Trevi continues with her giving heart. This time around, the Latin pop star teamed up with Mexican artisans for a set of special edition masks, which she designed, inspired by seven of her most emblematic songs. “During these moments, where we are all too fragile, take care of yourself and of others,” the songstress expressed on Instagram.
Selling at $15 each mask, available here, the initiative employed hundreds of artisans and proceeds will go to Trevi’s non-profit foundation ANA DALAI.
Upon receiving the news that both his grandmother and grandfather tested positive for COVID-19, Anuel AA shared that he will be making donations to families dealing with the same situation. “All the sales that my album Emmanuel, music videos and merch generates this month will go straight to a foundation to help patients and families who are battling Covid-19,” he said on his Instagram story. The Puerto Rican artist advised that he and his team are organizing everything and will soon share further information.
Prince Royce is selling new merch, specifically face masks inspired by his Alter Ego album to support families in need in the Bronx. Selling at $15, three models are available, including a mask with zipper. According to the website, “100 percent of net artist proceeds generated from the purchase of this item will be donated to the Niño de la Caridad Foundation, a non-profit dedicated to empowering and improving the quality of life of children in The Bronx, founded by Somos Community Care Pediatric Doctor Denise Nuñez, a first responder who through the organization has been providing aid to hundreds of families in the Bronx during the Covid-19 pandemic and beyond.” Shop here.
Gloria Trevi and her foundation Ana Dalai has teamed up with brand Bella All Natural to help the frontline heroes during the global pandemic. In an Instagram video posted Tuesday (May 26), the Mexican superstar is seen wearing a face mask and gloves as she prepares health kits at home. “Today is a very special day,” she expressed, “today we recognize our Rio Grande Regional Hospital heroes who work every day to keep our community healthy and safe.” Donations of the kits will be made to Rio Grande Regional Hospital in McAllen, Texas.
Kany Garcia has teamed up with True Self Foundation, a local nonprofit organization providing services to the LGBT+ community in Puerto Rico, to encourage fans to make donations for those in need amid the global health crisis. “The trans community in Puerto Rico and Latin America is especially singled out and judged when looking for jobs,” she said in an Instagram video.
“Many of them are looking for jobs in the streets without being able to report what they are doing and today, those people are not only without work, but they don’t have anything to eat, either,” she added. The award-winning singer-songwriter noted the two ways to make donations are through ATH Movil (Puerto Rico only) and PayPal (outside of Puerto Rico). For further instructions, watch the video below:
Natti Natasha teamed up with Major League Hall of Famer Pedro Martinez and the Pedro Martinez Foundation to deliver food to struggling families in The Dominican Republic amid the coronavirus pandemic. “Now more than ever, I feel the need to find ways to help and support our communities around the world,” the Dominican singer expressed in a statement. The meals will be delivered on Friday (May 1) to families in Natasha’s hometown, Santiago De Los Caballeros. “I’m honored to begin this new project with the Pedro Martinez Foundation to help families in the city where I was born. I partnered with the foundation to encourage citizens to work together in support of our community during this pandemic.” Both the “Despacio” singer and the Foundation plan to expand donation efforts to multiple cities throughout the Dominican Republic in the few next weeks.
Spanish singer-songwriter Pablo Alborán released “Cuando Estes Aquí” (When You Are Here), a heartwarming song that brings a message of hope during the current health crisis. According to Alborán, this song represents a virtual hug to all of his fans. All proceeds from “Cuando Estes Aqui” will go to UNICEF to fight COVID-19.
The Puerto Rican artist launched a new campaign, #HelpFromHome, to help health care workers save lives across the globe through the nonprofit organization Project Hope. “As you know, health care professionals are extremely vulnerable and professionals around the world don’t have personal protection equipment they need to prevent them from getting infected,” he said in an Instagram video. The equipment needed includes face masks, isolation gowns, protective coveralls and gloves, essential tools to keep everybody safe and healthy. Project Hope will also work with local communities to identify where they can support additional needs as they develop, as they continue to stay on the front lines of the coronavirus pandemic.
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With “Volveremos A Tocar,” Carla Morrison teamed up with Mexican online thrift store GoTrendier to raise money for music workers like engineers, technicians, managers, photographers and touring staff to help them financially during the global pandemic. The initiative consists of shopping in Morrison’s closet to purchase some of the Mexican singer-songwriter’s outfits, and 100% of the purchase will go directly to workers who lost their income after all shows and tours were canceled due to COVID-19.
Through Billboard’s At-Home series, artists such as Manuel Turizo, Darkiel and Amara La Negra, to name a few, have not only performed live for Billboard’s Facebook followers, but also raised money for a charity of their choice.
Carlos Vives & Ruben Blades
All proceeds of Carlos Vives and Ruben Blades’ “No Estás Solo” collaboration will be donated to two different charities amid the coronavirus outbreak. Blades will be donating his earnings from this song to Panamá’s Fundación Anoland Díaz and Vives will donate his share of the song’s proceeds to the Tras La Perla initiative to help provide assistance to residents of the Pescaíto barrio in his hometown of Santa Marta, Colombia, during the pandemic. “We are not alone, we will win this battle against the virus. We have to support each other and work together — this will pass,” Blades said.
Salsa singer Marc Anthony announced that SOMOS Care in partnership with World Central Kitchen, chef Jose Andres and Maestro Cares is working to distribute more than 1,000 meals to patients, doctors, nurses and the community that has been hit hard by the COVID-19 outbreak in Washington Heights, N.Y.
Athletes & Musicians in Puerto Rico
Nearly $3 million in medical supplies has been raised in Puerto Rico by a coalition of nonprofits that appealed to artists and athletes to donate to fight COVID-19. The initiative is led by the Correa Family Foundation, the nonprofit founded by the family of baseball player Carlos Correa, and JAK Entertainment, the coalition that has garnered support from artists like Bad Bunny (through his Fundación Good Bunny), Kany García, Yandel, Pedro Capó and Tommy Torres. Athletes like Carlos Correa, Martín “Machete” Maldonado, Eddie Rosario and Christian Vázquez also contributed. The efforts have resulted in the acquisition of 400,000 N95 masks, 6,000 gallons of hospital disinfectants and more equipment.
La Doña is not only making masks for friends and families but also working with Mission Meals and CALMA. “I actually want to work with them when I get my vinyl album out and have a percentage of the proceeds go to them,” she tells Billboard. “Or thinking of making a livestream concert to raise money for them.”