Honoring some of the most influential Latin artists of today — as voted by fans — the ceremony includes 25 categories including pop, urban, tropical, regional Mexican, and the newly added category of favorite virtual concert.
One of the coveted awards of the night is the new artist of the year. Newcomers Camilo, Eslabon Armado, Los Dos Carnales, Myke Towers, Natanael Cano, and Rauw Alejandro are up for the 2021 title. Vote for your favorite nominee here.
Other top nominees for the awards include Bad Bunny with eight nominations, Ozuna with seven, and Anuel AA and Camilo with six noms each.
The 2021 Latin AMAs, hosted by actress Jacqueline Bracamontes, will air at 7 p.m. ET on Thursday, April 15, from the BB&T Center in Sunrise, Florida, via Telemundo.
In anticipation of the 2021 Latin AMAs, Billboard highlights each of the new artist of the year nominees. Get to know them below:
Camilo is currently making the rounds with his sophomore studio album, Mis Manos, which, according to him, “is an exploration of all sides of my identity.” The innovative rhythmic set — with collabs by Los Dos Carnales, El Alfa, Evaluna, and Mau & Ricky — dropped 11 months after Por Primera Vez, which debuted and peaked at No. 5 on Billboard’s Top Latin Albums chart and at No. 1 on Latin Pop Albums.
Mexican teen trio Eslabon Armado — comprised of Pedro Tovar, Brian Tovar, and Gabriel Hidalgo — has captivated the industry with their traditional sierreña music and romantic lyrics. Their debut studio album, Tu Veneno Mortal, released under DEL Records, scored the Mexican-American trio their first top 10 on Billboard’s Top Latin Albums, arriving at No. 9 chart-dated May 16, 2020.
Los Dos Carnales
Norteño group, composed of brothers Poncho Jr and Imanol Quezada, were signed to regional Mexican label AfinArte in 2019 after being “discovered” by El Fantasma, who reached out to them in 2018 to collaborate. With their single “El Envidioso,” the duo earned their first top 10 on the Regional Mexican Airplay chart (dated July 11, 2020) and later claimed their first No. 1 on the chart dated Sept. 5, 2020.
Myke Towers has come a long way since his debut studio album in 2016, which put his rap skills and underground hip-hop sound on the map. With his sophomore album Easy Money Baby, Towers earned his first leader on the Top Latin Albums chart debuting at No. 1 on the Feb. 10, 2020, survey. The Puerto Rican rapper has collaborated with artists such as Bad Bunny, Becky G, Wisin, Nicky Jam, and most recently, Selena Gomez.
Natanael Cano is leading the rising trap corridos movement, shining the spotlight on his distinguishable corridos tumbados melodies and lyrics about having swag and running the streets. Cano debuted at No. 34 on Billboard’s Emerging Artists chart (dated Jan. 18, 2020), thanks to four breakout singles on the Hot Latin Songs including “Soy el Diablo,” in collaboration with Bad Bunny.
Born Raúl Alejandro Ocasio Ruiz in Carolina, PR, Rauw Alejandro’s essence is inspired by Elvis Presley, Michael Jackson, and Chris Brown, as well as Daddy Yankee, Wisin & Yandel, and Ozuna. In 2020, the urban star, alongside Colombian pop crooner Camilo, entered the Hot Latin Songs Top 10, with “Tattoo (Remix)” peaking at No. 8 on the chart dated Aug. 15.