The annual Latin Alternative Music Conference will live in a virtual space this year pledging to offer online panels, workshops, showcases and networking opportunities, free of charge.
“As we face new challenges as an industry, we feel the need for the LAMC and other conferences is essential right now,” LAMC founder Tomas Cookman said in a statement. “Providing a forum to discuss the issues we face and the potential solutions that lie ahead is key as we look towards the future. Although the days ahead may be slightly different for a time, we should always keep in mind there is very much a future as music is a human and global emotion. We are lending our hand by making the conference free for all and having a team of professionals join us in making sure the LAMC experience is as informative and technologically seamless as can be.”
Amid the global COVID-19 pandemic, which has paused all large gatherings until further notice, the 21st edition of the conference is set to take place virtually June 9- 13.
Additionally, LAMC announces the first edition of Wonder Women of Latin Music presented by Amazon Music to “celebrate women making a difference in the industry”.
Latin music “has more global influence than ever before, so it’s crucially important that we spotlight and recognize the women artists and executives who have driven this movement,” said Rocío Guerrero, global head of Latin music for Amazon Music. “Amazon Music and LAMC have long been dedicated to supporting the women whose hard work has made Latin music a global phenomenon, which is why we’re thrilled to present the very first Wonder Women of Latin Music awards at this year’s conference.”
Past performing artists and panelists at LAMC, which celebrated its 20th anniversary last year, include Calle 13, Mon Laferte, Ana Tijoux, Julieta Venegas, Jorge Drexler, among many other leading and up-and-coming Latin acts.
More information about the schedule will be announced in the upcoming weeks.