La Voz Kids features the young voices of the nation, and the new season, filmed at Universal Studios Orlando, offers the audience the opportunity to witness the development of future stars.
Last year, Jimenez’s team had the victory, when Jonael Santiago was selected the winner of the third season. Winners are determined by the audience and Santiago got votes from more than 1.2 million viewers.
Like The Voice, La Voz features three rounds: Blind Auditions, Battle Rounds and the Final Stage. This season, the coaches will have the opportunity to save a contestant from the audience during the Battle Rounds with a new “Wild Card” system. During the final stage, viewers have the opportunity to vote for their favorites and, with the coaches, will decide who continues in the competition, who will go home and who will be the winner of La Voz Kids for the grand prize: a recording contract with Universal Music Latino.
In 2014, Billboard interviewed Daddy Yankee, who spoke about what he looks for in a budding star. See the video below: