Karol G continues to celebrate her third studio album KG0516, releasing her very own bubble gum in Colombia.
The Latina superstar has partnered with Colombian company Super de Alimentos and brand Oka Loka to create a special edition “chicle bomba” inspired by her latest album, home to hits like “El Makinon,” “Bichota,” and “200 Copas.”
“With the purpose that her music reaches all corners of her native country in the most fun and colorful way possible,” said a press statement about The Karol G gum, which features colorful packaging that represents Karol’s turquoise blue hair color. The packaging also includes a QR code so that fans can listen to all of her biggest hits.
With the release of KG0516, Karol earned her first No. 1 on Billboard’s Top Latin Albums chart. The climb to the top became the biggest week by a female act in nearly four years with 24,000 equivalent album units earned in the U.S. in the week ending April 1, 2021.
Karol G will headline the 2021 Billboard Latin Music Week, returning to Miami from Sept. 20 to 24 with a weeklong event that unites the top Latin hitmakers, influencers and executives, and features live performances and conversations with superstars. To register, visit www.billboardlatinmusicweek.com.
Check out the special edition #OkaLokaKarolG gum below: