Once again, the music and sports have merged, with U.S. pop star Jason Derulo releasing the Coca-Cola-sponsored anthem for the 2018 FIFA World Cup, “Colors,” via Warner Bros. Records.
“Colors,” written by Derulo, showcases the excitement that greets the arrival of the world’s biggest soccer tournament. “Through my years of travel, I’ve been able to see the beauty in our cultural differences and I wrote ‘Colors’ to celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams,” Jason Derulo says in a press statement.
Ricardo Fort, vice president of Global Sports Partnerships at The Coca-Cola Company, adds, “We believe that music and soccer are intrinsically linked by the passions they evoke. We are excited to welcome Jason to the team, and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup™.”
This year, the 2018 FIFA World Cup will take place in Russia from June 14 to July 15. Listen to “Colors” below.