iHeartMedia has announced an all new English-language show to be hosted by popular radio personality Enrique Santos, Billboard has learned.
Titled On the Move With Enrique Santos, the two-hour weekend program will make its debut April 15 targeting the bilingual Hispanic audience.
“The Hispanic culture plays a critically important role in America today, and we take great pride in serving that community as well as helping our advertisers reach such an important audience,” Bob Pittman, chairman and CEO of iHeartMedia, said in a statement. “The addition of this new English-language program adds a new dimension and immediate scale which no other outlet can match and is unique to iHeartMedia.”
The venture follows iHeartMedia’s recent launch of its new Latin music division, iHeartLatino, with Santos as chairman and chief creative officer.
“I couldn’t be more thrilled to partner with iHeartMedia to bring this exciting, first-of-its-kind new program to audiences across the nation,” Santos said about the new initiative. Santos, who’s part of the Magnus Media roster, will continue to anchor iHeartMedia’s Spanish-language station TÚ and his nationally syndicated weekday morning show Tu Mañana con Enrique Santos.
On the Move With Enrique Santos will air on more than 100 iHeartMedia stations across the nation, including key markets like New York, Miami, Los Angeles and Chicago. It will also be available on iHeartRadio and iHeartMedia’s digital platforms.