SBS Entertainment’s Grand Slam Party Latino seemed a daunting proposition. Bring together 29 top acts, most of them Latin, to perform at a single show in a 36,000-seat stadium in Miami in the middle of Art Basel.
But on Saturday (Dec. 5), the show went on without a hitch, beginning with Ricky Martin at 8:30 p.m. and ending with OMI at close to 1 a.m., with a seamless rotation of acts who played for an audience of nearly 33,000.
In Miami, at least, the sheer number of spectators and the venue were unprecedented.
“We wanted to break new ground with a stadium show in Miami,” said SBS CEO Raul Alarcón as he watched Prince Royce perform from a skybox at Marlins Park, the state-of-the art ballpark of the Miami Marlins that was built in 2012. “Marlins Park had never hosted a Latin event, so we said, this is what we want to do.”
The event served as a major launchpad for SBS’ new mobile streaming app, Lamusica, with banners rotating throughout the night on the stadium’s screens.
Grand Slam Party Latino also featured performances by Alejandro Sanz, a pregnant Paulina Rubio, Laura Pausini, Charlie Zaa, La India, Yandel, Elvis Crespo, Fifth Harmony, Tito el Bambino, Willie Colón and Arthur Hanlon, among others.
To keep things moving, artists played no more than three to four songs each, performing on a rotating stage that allowed one act to set up while the other was performing.
Hits were the norm, with Prince Royce performing “Darte un beso,” Crespo performing “Suavemente” and Vives performing “Fruta Fresca.”
“We wanted to bring together all the top artists in all genres of Latin music under a single event,” said Lucas Piña, VP of SBS Entertainment. “It was very ambitious. But it worked.”