For Mexican singer-songwriter Georgel, Juan Gabriel is a legend that will never die; he considers Gabriel the biggest Mexican artist in history. That’s why he teamed up with Esteman to pay tribute to Juanga’s legacy with the release of “El Noa Noa,” premiering exclusively on Billboard today (Aug. 27).
Just in time for El Divo de Juarez’s third-year death anniversary on August 28, Georgel and Esteman not only revamp a timeless ‘80s hit, but also mark the first time they have collaborated together as two openly gay Latin artists.
“There was immediate chemistry, artistically speaking,” Esteman tells Billboard of when he met Georgel thanks to the producer (and friend in common) Juan Pablo Vega. “He told me he wanted to do the song with me, and I thought it was a great idea to bring this classic song to our generation.”
As someone who admires Juan Gabriel, Georgel did not hesitate to do a new electro-cumbia version of “Noa Noa.” “In my opinion, it’s the most fun, it’s the most uptempo, it’s the one that our Mexican and Latin culture remembers as a party song,” he says, adding that it’s a very personal tribute for him in different aspects.
“I wanted to celebrate Juanga with ‘Noa Noa,’ but at the same time, it sends a message of equality and liberty. With this song, we want to send the message that there’s a place for everyone in this world,” he adds.
The retro-futuristic music video, produced by Autumn Leave Films in Ciudad de Juarez, does just that.
“It looks like we’re on another planet but basically, it’s to show that when you go to ‘el noa noa,’ everyone is different,” Esteman says of the clip. “The best part is the message it sends of accepting each other in this diverse world, where everyone is welcomed and where we have freedom of speech.”
Watch the video premiere for “El Noa Noa” below.