Enrique Iglesias and Pitbull have announced dates for their fall co-headlining tour, with a little help. The Latin superstars enlisted some of their biggest fans on Twitter to help announce each date by tweeting their excitement for the tour, in exchange for a follow-back and private direct-message from Iglesias or Pitbull with details of the next gig. “Thank you sooooooo much!!!!!! #hardworkpaysoff” tweeted @Elfan414, who announced the Oct. 3 show at the Allstate Arena in Rosemont, Ill.
The social-media activity made the tour’s hashtag #EnriquePitbullTour a top trending topic both in the U.S. and worldwide within minutes.
The 15-city U.S. tour, produced by AEG, kicks off Friday Sept. 12, in Newark, New Jersey, and will run through Saturday, Oct. 22, in Hollywood, Florida. Colombian singer J Balvin will join Pitbull and Iglesias as support on all dates, which Iglesias announced with Billboard’s Leila Cobo at last week’s Latin Conference in Miami. Citi is the tour’s official credit card, and cardmembers will have access to pre-sale tickets beginning Tuesday, May 6 at 10 a.m. EST through Citi’s Private Pass program. General on-sale begins May 9.
The tour marks the second joint outing for Iglesias and Pitbull, who last hit the road on Iglesias’ Euphoria Tour in 2011. That tour grossed $30.8 million in Boxscore receipts, and helped re-establish Iglesias as one of the industry’s top money-makers that year.
Iglesias and Pitbull first collaborated on 2010’s “I Like It” – a song originally intended to feature a guest rap from T.I., as Iglesias told Billboard in a recent cover story interview.
“I didn’t have a hit record in the Anglo world at the time, so when I met Pit I told him, ‘There’s somebody else on the track but it’s not getting approval from his record company,'” Iglesias recalled. Pitbull had no hangups on taking over the rap duties, and the song went on to become Iglesias’ biggest hit in nearly a decade, peaking at No. 4 on the Hot 100.
Iglesias and Pitbull have since gone on to record nearly a half-dozen tracks together, including Iglesias’ singles “I’m A Freak” and “I Like How It Feels,” Pitbull’s album tracks “Tchu Tchu Tcha” (from 2012’s “Global Warming”) and “Come N Go” (from 2011’s “Planet Pit”). “It’s great to work with artists who have no ego. He sees the bigger picture, which is the way I was brought up,” Iglesias says. “I always tell him, ‘Man, I envy the speed you make records. He lays a verse and if the hook is there, it’s good to go. With singers, you have to get the verse, get the chorus, if there’s a pre-chorus – it’s not as simple as that. I had ‘I Like It’ for three years lying around. It was supposed to go on a greatest-hits that came out in 2008. Three years!”
Pitbull added in a statement, “Going on tour again with Enrique is exciting. He’s a talented music star, and also a close friend who I respect and have learned a lot from,” said Pitbull. “Together we are going to give fans great music, energy and what they really deserve – to enjoy life and forget the rest for three hours, Daleee!”
Full U.S. dates for Enrique Iglesias and Pitbull:
Sept. 12 — Newark, NJ (Prudential Center)
Sept. 13 — Washington, DC (Verizon Center)
Sept. 16 — Montreal, QC (Bell Centre)
Sept. 19 — Toronto, ON (Air Canada Centre)
Sept. 25 — New York, NY (Madison Square Garden)
Sept. 27 — Boston, MA (TD Garden)
Oct. 2 — Kansas City, MO (Sprint Center)
Oct. 3 — Rosemont, IL (Allstate Arena)
Oct. 9 — San Diego, CA (Valley View Casino Center)
Oct. 10 — Los Angeles, CA (STAPLES Center)
Oct. 14 — Bay Area, CA TBD
Oct. 17 — Dallas, TX (American Airlines Center)
Oct. 19 — Houston, TX (Toyota Center)
Oct. 21 — Orlando, FL (Amway Center)
Oct. 22 — Atlanta, GA (The Arena at Gwinnett Center)
Oct. 25 — Hollywood, FL (Hard Rock Live)