Singer/actor (Scream Queens) Diego Boneta wanted “The Hurt,” and in his new video — premiering on Billboard — he gets it.
What starts as a sexy bedroom encounter with Guess model Denise Schaefer devolves into bondage play and, well, “the hurt” after she ties him up to the bed.
Boneta, 25, tells Billboard that writing the song was cathartic after a bad breakup. “Emotionally I was going through a really tough time,” he says. “You just feel like you don’t want to give yourself up for anyone anymore; you don’t want love. So the song has that sexy groove to it, a cool beat and a retro sound to it as well.”
“The Hurt” is the first single off Boneta’s upcoming bilingual EP, which will be released next year and features four songs in English and two in Spanish.
As for what happens Schaefer ties Boneta to that bed? You have to watch to find out.