The music app’s program, which focuses on emerging talent with a special emphasis on Latin artists, includes 12 months of profile development, playlisting and taking part in creative artist marketing campaigns. Deezer NEXT’s mission also includes working closely with each of the artist’s teams to record exclusive content, higher playlist placement and curated marketing campaigns to maximize his or her growth and fanbase.
Thanks in part to the marketing initiatives, the Latin artists have seen growth in streams and fans through the digital music platform.
Billboard can exclusively reveal that the Deezer NEXT 2018 artists had a combined increase of 226.8 percent in streams and a 488.48 percent in new fans. Data analyzed revealed that the most popular audiences included countries such as Colombia, Guatemala, Chile and Spain.
Keeping its promise, the music platform is ready to unleash exclusive videos and inspirational playlists from each artist. The first set of content to be released will be Justin Quiles’, who besides his growth with the program, has a lot to celebrate as a 2018 Latin Grammy nominee and his upcoming concert on Oct. 20 a the Fillmore in Miami Beach.