Daddy Yankee, Bad Bunny, Becky G, Jowell & Randy and Natti Natasha have been confirmed to perform at Spotify’s ¡Viva Latino! Live concert series.
“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” says Rocio Guerrero, Head of Global Cultures, Shows & Editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now.”
The tour, produced by Cardenas Marketing Network (CMN), will kick off at Chicago’s Allstate Arena on Thursday, August 23, with additional cities and performers to be announced soon. Tickets will be available on Ticketmaster.com on Friday, June 29, at 10 a.m. CT.
“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic music-centric company as Spotify to produce ‘¡Viva Latino! Live,’ which brings together some of the biggest names in Latin entertainment for one night,” says CMN CEO Henry Cardenas.