The 2021 Billboard Latin Music Awards are led by 22-time finalist Bad Bunny in 13 categories. He’s followed by Maluma with 11 nods, J Balvin with nine nods, and Karol G, Anuel AA, and Black Eyed Peas with eight each.
One of the night’s exciting awards is producer of the year, which includes finalists Mora, who’s behind some of Bad Bunny’s biggest hits; Ovy on the Drums, Karol G’s longtime producer; J Balvin’s go-to producer Sky Rompiendo; innovative newcomers Súbelo Neo; and renowned hitmaker Tainy. Last year, Tainy nabbed the award, and Chris Jeday in 2019.
Produced and broadcast live by Telemundo, the 2021 Billboard Latin Music Awards will take place Thursday, Sept. 23, at the Watsco Center in Coral Gables, Fla., kicking off at 7 p.m. ET with the one-hour red carpet special “La Alfombra de Premios Billboard,” followed by the three-hour Billboard Latin Music Awards.
The special event will coincide with Billboard Latin Music Week, returning to Miami from Sept. 20 to 25. The weeklong event celebrates Latin music, culture, and entertainment with exclusive performances, one-of-a-kind conversations, workshops, showcases, and on-the-ground consumer moments. For more information, visit BillboardLatinMusicWeek.com.
Learn more about 2021’s producer of the year finalists below:
As one of the producers on Bad Bunny’s “Dakiti” with Jhay Cortéz, Puerto Rican Mora has earned his best-charting title on Hot Latin Songs as the song remained at No. 1 for a total of 27 weeks since its debut atop the all-metric tally in November 2020.
Likewise, Tainy secured his best-charting performance on Hot Latin Songs as producer of Bad Bunny’s “Dakiti,” with Jhay Cortez. The song has led the chart for 27 weeks, the fourth most in the history of the 35-year list. He continues to lead the Latin Producers chart with an impressive 97 weeks atop the tally.
Ovy on the Drums
His collaboration as producer of Karol G’s “Tusa,” with Nicki Minaj, opened atop the Hot Latin Songs chart in November 2019. The song topped the list for four weeks.
As a longtime collaborator of Colombian J Balvin, Sky Rompiendo has earned his best Hot Latin Songs No. 1 with “Ginza” as the song took over atop the tally for 22 weeks starting the Oct. 17, 2015-dated survey.
The Puerto Rican duo spent four weeks atop Hot Latin Songs as producers for Bad Bunny’s “Vete,” as the song peaked at No. 1 in November 2019. They have remained atop the Latin Producers chart for a total of 10 weeks, the second most since the chart was launched in June 2019.
Considered the longest running awards show in Latin music, the Billboard Latin Music Awards is the only awards show to honor the most popular albums, songs and performers in Latin music as determined by the sales, streaming radio airplay and social data that informs Billboard’s weekly charts during a one-year period.
Billboard’s Latin chart manager, Pamela Bustios contributed to this story