Becky G teamed up with Dime Optics to launch her first-ever sunglasses collection, Billboard can exclusively reveal today (Aug. 26).
“For me, it’s really important to be that open book that I’ve always been since the beginning of my career and the truth is, many things inspire me beyond just music,” Becky tells Billboard. “To be able to transition into something new is exciting for me but also comes very naturally.”
Inspired by her Mexican-American roots and Latinx vibes, the fashionable line includes eight different styles because “it’s versatile like me!” For Becky, affordability and quality were key in teaming up with the glasses brand.
“That’s important because one of my responsibilities as an artist is to know that my audience, at the end of the day, is mostly hard-working individuals who are still going to school and I want them to know that they will be investing in something that’s worth it.”
The collection, which will be available online on Thursday (Aug. 27), features eight blue light and polarized sunglasses at $30 each.
“The blue lenses are my favorite from this collection because they protect your eyes,” she mentions. “We’re doing a lot of Zoom calls nowadays, working from home, watching TV on our cellphones and the blue lens helps protect the eyes from any further damages caused by technology.”
With a mix of aviator styles and thick frames, the “My Man” singer says oversized glasses are her go-to’s and that’s why her collection represents a “true Becky sunglasses.”
Check out the photos below, shot in her backyard.