Bad Bunny and Spotify have teamed up to give fans a look at his upcoming third studio album ahead of its release on Saturday (Leap Day), Billboard can exclusively reveal.
Titled Yo Hago Lo Que Me Da La Gana (I Do What I Want), the Puerto Rican artist and digital music service app developed a lookbook with different styles, sets and images that speak to five songs and musical storylines from the album. Throughout the avant-garde looks, Bunny plays with androgynous and gender-bending styles, wearing extravagant jewelry, skirts, dresses and more.
“When you feel good with yourself and know who you are deep down, you can wear what you want to because others will know exactly who you are too, regardless of what you have on,” he said in an official statement. “I guess I’m unconsciously breaking all the rules, and not, at the same time. I don’t play by any rules, so in that sense, let those that want to be shocked to be shocked.”
Mixing his unique musical and fashion styles, the lookbook includes a romantic Bad Bunny for his Sech-assisted track “Ignorantes,” an old-school perreo vibe for his track “Bichiyal,” an empowered Bad Bunny for “Yo Perreo Sola,” a rock-meets-trap look for “Hablamos Mañana,” and an emotional boy for his track “Si Veo A Tu Mama.”
Fans in New York will be able to view the lookbook in motion from 6:30 to 9 p.m. on Elizabeth and Kenmare and from 9:45 p.m. to midnight on Essex and Rivington.
Preview the lookbook below:
Bad Bunny, alongside Ozuna, leads the 2020 Billboard Latin American Music Awards as a 14-time finalist. The awards show will air live April 23 on Telemundo, following the three-day event and panel series LatinFest+ presented by Billboard and Telemundo in Las Vegas.