Bad Bunny’s voice is commanding. Ozuna’s note delivery is stealthy. Together the Latin music stars are making their ascending urban appeal more thrilling than ever.
One week after the Billboard Latin Music Awards, where Ozuna was crowned artist of the year and Bad Bunny was nominated for best new artist, the pair continue to dominate the Hot Latin Songs chart: Bad Bunny has eight tracks on Hot Latin Songs and Ozuna has seven tracks on the same chart. And both owned the No. 3 position with the “Te Bote” remix, written by Casper Magico, Nio Garcia, Darell, Nicky Jam, Ozuna and Bad Bunny.
The ascent of Latin urban music comes at a time when streaming has shifted the music industry and accessibility to recording artists has widened the reach for acts, as Latin music overall made up 2.8 percent of the total $8.7 billion music market in 2017, according to a recent RIAA report.
Latin music streaming revenue, according to the same report, grew 54 percent year-over-year, reaching a record high of $204 million, which amounts to 84 percent of total Latin revenues.
For Latin urban artists such as Bad Bunny, Ozuna and many others, including Nicky Jam, Daddy Yankee and Natti Natasha, their prolific profiles in music that capture new fans through catchy hooks, beats and intriguing storylines that are told in epic video presentations, the results yield a steady fanbase that keeps growing with millions of views on YouTube and other social media platforms.