Anuel AA has joined Foot Locker to recognize the history of Nike’s swoosh in a digital campaign called “We Live Sneakers.”
Anuel’s look is very sporty. In fact, sneakers are his biggest passion, especially if he finds a nice red pair.
“I am very excited of being part of this campaign,” Anuel AA tells Billboard. “This is huge for me, another accomplished milestone. I couldn’t ask for more, plus I’ve been a Nike fan in forever. This is something that I use every day.”
The campaign celebrates the launch of the Foot Locker, Inc. exclusive Evolution of the Swoosh footwear and apparel collection which will be available on Aug. 10, followed by the “Swoosh Chain” and “Sunburst” packs on Aug. 17 and Aug. 31, respectively.
“Anuel AA represents the vast diversity of sneakerheads worldwide who love the swoosh,” says Patrick Walsh, vice president of marketing, Foot Locker North America. The campaign also features Bay Area star D’Angelo Russell and musicians Da Baby and Justine Skye.
“’We Live Sneakers’ celebrates sneaker culture in its totality, and it was important for us to pay homage to the global community that’s made Foot Locker part of every stage of people’s lives,” adds Walsh.
Watch Anuel AA in the commercial below: