“I am honored to be invited here into your space,” says Amara La Negra the moment she enters Billboard’s headquarters in New York City.
The afro’d starlet, whose famous curves and in-your-face-attitude helped turn her into a social media mainstay, sets the tone for the interview to ensue, about all things moving while being black and female and bicultural in the entertainment industry. Namely learning how to navigate between the Anglo and Latin American markets while owning as unconventional a look as hers, which visibly goes against what is deemed acceptable in pop culture (and in many other rooms for that matter).
Ahead of her Love & Hip Hop: Miami debut, the 26-year-old, Miami born and bred artist (who also grew up a child star in Spanish-language TV) sits down with Billboard not only to discuss all things television and music (like how she prides herself in reinventing sounds by fusing genres like dembow, afrobeat and Brazilian funk), but to bring to light the many hardships she and other women like her have to constantly endure, while trying to carve a lane for themselves in an industry so historically entrenched in sexism, classism and racism.
Watch it all go down in the video below. Love & Hip Hop: Miami premieres Jan. 1, 2018. Expect new music from the singer in conjunction.