Sporting a pair of classic frames, Latin music star Alejandro Sanz appears in a new ad for Spanish eyeglass brand Opticalia.
“Life puts everything before your eyes…you see it or you don’t see it,” Sanz, who at 48, has embraced his salt and pepper hair for a look that gives him a George Clooney-ish air.
The ad is being aired in television prime time in Spain and Portugal, and will soon broadcast in Colombia. The optical company’s campaign with the Grammy-winning singer-songwriter extends to print, online and social media.
As Opticalia’s spokesman, Sanz has a chance to express some of the humanitarian views that have become well known through his work with Greenpeace and other organizations, and his frequent Twitter posts.
“I don’t want to see injustices,” he says while enjoying a rooftop view of Madrid’s “I don’t want to see sadness. I want to see happiness, sincerity, loving…If something is not right, don’t walk by without seeing it. Open you eyes to life [and] to others.”
Previous Opticalia campaigns featured Ricky Martin and Antonio Banderas.
The new ad campaign comes as Sanz celebrates the 20th anniversary of his hit album Más, which took the unassuming Spanish singer-songwriter to fame among Spanish-speakers around the world. The album included his signature song, the flamenco-inflected “Corazon Partio.” Last week, Sanz announced a one-night only “Más es Más” concert, which will take place June 24 at Estadio Vicentico Calderón in Madrid. The anniversary concert will include appearances by special guests.