Some two decades into his career, Tim McGraw continues to make music that touches the masses. This week, the Big Machine recording artist has seen a viral response to the video for his new single “Humble and Kind,” which features powerful footage from Oprah Winfrey’s OWN-TV series Belief.
Watch the “Humble and Kind” video below:
This song is so special to me. I really wanted a video that showed the universality of the message of Humble and Kind. Thanks to Wes Edwards for executing this vision and to Oprah Winfrey for lending us scenes of Belief from all over the world. I hope you like it as much as I do.
Posted by Tim McGraw on Thursday, January 21, 2016
In an interview with Billboard this fall, the superstar admitted that he might not have been able to pull the song off as well when he started his career, but now is the perfect time.
“Ten or 15 years ago, I don’t know if I would have recorded the song,” he said at the time. “I’ve had it for quite a while now and have listened to it over and over again — trying to get my head around it as to how I would do it — and I still wasn’t sure if I would ever do it. Lori McKenna wrote it, and if you’ve ever heard her sing, she’s such a beautiful singer: her phrasing, the tone of her voice and the emotion she puts into a song. I had a recording of just her and an acoustic guitar, and I was so in love with her demo. I didn’t want to mess up her song. It was at the right time in my life, with Gracie going off to school, our middle daughter graduating this year, and the kids are growing up. I felt that as an artist, I had something to offer, something to say with the song. I thought I could put enough emotion and enough years in it to make it believable, and to make people understand that it was coming from me a certain way. I tried it, and it worked out. We had just dropped Gracie off at school, and I went into the studio, and I kept blubbering. I couldn’t get through it. I would get through two or three lines, and then I’d fall apart. I had to leave to go to a volleyball game, and I told Byron [Gallimore, his co-producer] that I’d try to get the song done later. He told me that ‘Well, you know, we’re running out of time. You really need to finish it.'”
As It turned out, he didn’t have to wait that long. “I got in the car and called [wife] Faith [Hill], and she said, ‘Well, you’re not going to make the game with the 5 o’clock traffic. So you might as well head to the house.’ I started going that way, and after about five or six miles, I called Byron and asked him if I could come back and work on that song. He said, ‘Sure, it’s still up.’ So, I turned around and cried all the way back, because I wanted to get it out of my system — to get to where I could get through the song without being too emotional. I think it worked. I got there, and within 15 minutes, I got it done without crying too much. It worked. It’s one of those songs that emotes such a great message that you can’t help but fall into it.”
Later on, McGraw caught a promo for Oprah’s Belief when he was on the treadmill and realized it was exactly what he envisioned when thinking about the song. McGraw and his camp reached out to Winfrey and OWN-TV (whose president, Erik Logan, is a former radio exec from SiriusXM as well as country radio powerhouse WUSN in Chicago), and the rest is history.
McGraw even got the stamp of approval from Oprah herself for the new clip:
— Oprah Winfrey (@Oprah) January 22, 2016