The Small Glories pull on the heartstrings and manipulate emotions in the new video for “Oh My Love,” premiering on Billboard exclusively below today (Aug. 23). The song is featured on the Canadian duo’s U.S. debut Assiniboine & The Red.
The clip features Cara Luft and JD Edwards performing the song in a Manitoba prairie animal sanctuary about 30 minutes from Winnipeg, where a woman, who’s also a foster parent, takes in strays and abandoned creatures and gives them a home. The video focuses on a dog that’s dropped at her doorstep but also features cats, goats and a bird all seeking to, as the songs says, “find a home where we can hide.” The site was suggested by the video’s director, James Hiebert.
“He started describing her farm and the animals and the vision for the video and we all started laughing and smiling and saying, ‘This is exactly what we need to do,'” Luft tells Billboard. “When we drove in we were like, ‘Wow, she’s done up the property just beautifully — all this old farming equipment and a little fountain and a pond, it’s just gorgeous.’ And, it’s got that open sky and the lights of the prairie.”
Luft adds, “We were going to film a whole bunch more with the goats, but they’re so wacky and crazy and fun it would’ve been too chaotic.” Edwards, however, does end the clip walking a goat on a leash along one of the farm’s trails.
The happy images, meanwhile, provide both a counter and complement to what’s basically a lost love song. “It’s a pretty sad song,” Luft agrees, “but because the song is written in a bit of an upbeat fashion, we thought why not do [a video] that has a little bit of hope, a little bit of light and love in it. It reminds us about the beauty and power of feeling — and knowing that there is always hope.”
Assiniboine & The Red, produced by Neil Osborne of 54-40, has been out since late June and was inspired primarily by the Small Glories’ native Alberta along with “stories we picked up along the way,” according to Luft. She says she and Edwards have been pleased that it’s been winning a broad audience despite how specific some of the songs are.
“We’ve noticed people are relating to the songs,” Luft says. “Even if the songs talk about certain locations, people can find a correlation in themselves and their own communities. We love that people are connecting with the songs and the stories. Like the first song, ‘Alberta,’ we get a lot of feedback from Americans, Brits — ‘We’d love to go to Alberta!’ We couldn’t foresee that people would embrace this in the way that they have, but we’re loving it.”
Watch the video below.