Lady Antebellum is teaming up with National Geographic to see who is in your “Army.” Along with Musicians On Call and iHeartMedia, the two will be honoring veterans and their families in support of long-term well-being.
National Geographic will be premiering a global mini-series event titled The Long Road Home on Nov. 7. The series will focus on the courageous individuals of the U.S. First Cavalry Division ambushed in Iraq in 2004, along with their families back on the homefront.
Lady Antebellum and National Geographic want to see your story too. The network will be producing a music video for Lady A’s hit song “Army,” and need fans’ help. Starting today, through Nov. 7, fans can submit photos or videos via Facebook, Twitter, or Instagram using the hashtag #MyArmyContest and tagging @NatGeoChannel to show off the heroes in their life. By sharing, they’ll have a chance to be featured in the music video.
Lady A’s frontwoman Hillary Scott told Billboard about the inspiration behind the project: “Throughout our career we have been lucky enough to meet some incredible military veterans and their families,” she said. “‘Army’ has such a special meaning to us and when we were writing this for our families we had no idea how much of a universal feeling it would draw out of our fans. Whether it be their teacher, mom or best friend, we are looking forward to watching the stories that come through and create an incredible music moment that will also recognize the heroic sacrifices of our troops and their families.”
Today (Oct. 10) National Geographic also launces the #LongRoadHome campaign, and will be donating $1 to Musicians on Call for every time the hashtag is put to use, up to $75,000 total. Musicians on Call is an organization which brings music directly veterans in healthcare facilities.
Musicians on Call will also host an exclusive concert in celebration of their 10th Anniversary, with a headlining performance by Lady Antebellum at Nashville’s City Winery on Oct. 26.
View the exclusive video announcement below.